Whats the Best Social Media Recruitment Campaign

Whats the Best Social Media Recruitment Campaign There is always one campaign that stands out from the crowds. Most people kick themselves for not thinking of it first. But what usually happens is it inspires recruiters to come up with their own campaigns in a bid to make it bigger and better than their rivals. This week our panel of social media experts share with us their thoughts on campaigns theyve seen that they think are at the top of their game. Ariel Jolo Medallias ?? just kidding. Many years before I started in employer branding I saw Intels Rock Stars campaign and I loved it. It was really fresh at that time (and the term hadnt been so misused yet). In more recent times, I can think of Heinekens Go Places campaign and, of course, Zappos Insider program. Ariel Jolo,  Global Employer Brand Manager, at Medallia. Adrian Cernat Not necessarily a campaign per se, but an ongoing great strategy to attract talent would be Twitter, join the flock. Also, EuroWings did a terrific job with their Tinder campaign, bringing something new and fresh in the industry. Adrian Daniel Cernat, CEO co-founder SmartDreamers Sarang Brahme In the new digital age, hackathons are a great tool to not just engage with key talent but also to innovate / co-create the solutions. For example our India team has been running the TechChallenge hackathon using the power of social media to invite top talent to solve industry/business problems and showcase their expertise. This initiative has helped recruiting teams to engage a larger talent pool and hire niche talent. Sarang Brahme, Global Social Recruiting Talent Brand Manager, Capgemini. Carmen Collins  Aside from @WeAreCisco? HA! Gotta give props to GE’s campaigns with Owen â€" of course, gotta give them props for the budget allocated to it as well. . Carmen Collins, Social Media Talent Brand Lead, Cisco. Cameron Brain We’re fortunate to have some industry-leading companies running their social recruiting efforts on our platform, which gives us a unique perspective into what they’re doing and what works (and what doesn’t).   Time and time again what resonates the most with prospective hires are the authentic, human stories created by actual employees. We recently did a program review with one of these clients and found the #1 piece of content their team shared (which drove the most engagements and clicks) was a video, created by an employee of them walking through the office, showing off the space, chatting with colleagues, etc.   It was simple, genuine, and clearly connected with the people their recruiting team shared it with. Cameron Brain, CEO Co-Founder, EveryoneSocial.com. Mark Cavanagh Mastercard Canada’s Internship social media challenge. Using the hashtag #internswanted, Mastercard Canada gave college students the chance to compete for an internship on social media. Applicants each submitted an idea for a product, app, or technique to help the company move towards creating a cashless future. Contestants were judged on the amount of likes and retweets their ideas got. They received 532 qualified candidates and expanded their program to hire an additional intern due to the talent quality. This campaign stood out to us as a great example of engaging social media, with immediate potential to become self-perpetuating as more and more candidates shared their entries. Mark Cavanagh, Marketing Manager at The One Group. Victoria Sorensen One campaign that struck me at the time was the OgilvyOne campaign to find a sales person via YouTube video. This was about 10 years ago. Potential candidates had create a video of themselves selling a brick. I remember thinking at the time that this was ahead of its time. It would be very relevant today and I actually think the new generation of candidates coming into the workplace have grown up with video and are for more comfortable with their screen presence. Victoria Sorenson , Senior Talent Advisor, Oracle. Othamar Gama Filho One of the most creative recruitment campaigns on social media has been the McDonald’s Snapplications that allowed candidates to apply for a job at McDonalds restaurants through the Snapchat app. It really targeted their demographics well and made the process easy and fun for the candidate. And, as a bonus, it got a lot of positive attention from the media. Othamar Gama Filho, CEO at Talentify. Stephanie Scher In 2017 we introduced a Learn Grow initiative to help the Vanguard Talent Acquisition (TA) Teams, with both external recruiters and internal talent advisors, understand the value of their presence and participation on LinkedIn. We facilitated training sessions on how to create a great profile, and shared our strategy for networking and cultivating connections. We also discussed how and what to post and provided coaching for social media writing and creating effective headlines. We encouraged the recruiters to share this expertise with their hiring managers and business partners. As our crew became more active on LinkedIn and regularly leveraged the newly minted hashtag, #LifeatVanguard, we saw (and continue to see) a significant impact double the referral traffic YoY to our careers site from LinkedIn and a considerable increase in candidate flow from LinkedIn. Stephanie Scher, Talent Brand|Social Media, Vanguard. Eva Baluchova There are many recruitment campaigns out there. Mostly I see more prominent companies like Zappos, Disney, PwC, Microsoft doing a great job on social media. Personally, my favourite is Salesforce (i.e. #salesforcejobs) on Instagram. Its one of the world’s best companies for using Instagram effectively in their employer branding. You can see that they are promoting a genuinely great culture and that their employees are having the time of their lives. The other cool hashtag they use is #dreamjob.   As a Disney movie lover, my favourite Instagram campaign is #salesforceohana. Why? Ohana means family (LiloStich movie), so imagine the power of Ohana on social media. Eva Baluchova, Talent Lead, Levelup Ventures.

Tips For Writing About Epic Training On A Resume

Tips For Writing About Epic Training On A ResumeWriting about epic training on a resume can help you to really stand out from the crowd and possibly land that dream job. As you are reading this, you may be a human resource consultant and you would like to know what is in this resume writing tip that can help you to really stand out.The greatest thing that you can do to stand out in a resume is to actually talk about your experience as an elite trainers. You will find that one of the best ways to not only stand out, but also add value to an employer's evaluation is to talk about all of the incredible training that you have given to your clients. As you are talking about this training, you will want to make sure that you keep the focus of this training in mind so that you can provide real information to your potential employer.You can begin by talking about how you have been a master trainer at teaching new people how to do things on a social media site or a blog that they have created . You can begin this by describing exactly what that social media site or blog is and talk about why you thought it was something that you wanted to teach your potential client. The reason that you were able to help these individuals was because of your expertise and experience.You can then go onto talk about the type of training that you were able to give your potential clients. For example, you can talk about the types of training that you have had that had an effect on their ability to handle customer service for themselves. You can also talk about the types of training that you have given that helped them to become more effective with using a computer system in their own home. When you talk about the types of training that you have had, you will be able to tell the hiring manager that you were able to provide a very well rounded training program.Talk about the actual courses that you have taught that have helped your clients to be able to help others. This is another way to real ly help yourself stand out and also to put your current and past clients at ease. As you are talking about these courses, you will want to keep the focus of your training focused on the individuals that you are helping in any way that you can.Finally, you will want to talk about the areas where you have excelled in and what this has meant to your potential employers. For example, you can discuss how you were able to get along with several different languages and how you were able to teach them well.By talking about the skills that you have that are needed in the field and also the strengths that you have that can help individuals in different fields, you will be able to truly prepare yourself for this type of career. By preparing yourself and being prepared, you will be able to tell the hiring manager that you have done your homework.In conclusion, it will be your writing about your training that will stand out and impress your potential employers. You will be the one to impress and show your employer how you are willing to learn new things and to use the strengths that you have to make yourself stand out from the rest of the competition.

8 Things That Do NOT Belong on Your Resume

8 Things That Do NOT Belong on Your Resume Resumes are tricky to get absolutely right and although there are no hard rules about what should and shouldnt be included in it, there are a few things  that can affect how your prospective employers perceive you negatively. In such a competitive job market one slip up can be all it takes to eliminate  you from the running, so its important the you invest time in perfecting your resume and really considering what it is that employers want to read. Its likely that youve read lots of advice about what you should write  in your resume, but what about what you shouldnt include? Here are eight things that you should avoid putting in your resume, to give yourself the best chance of  being considered for the job. 1) Objective: Under objective, you state the type of job you want and what you want to accomplish. Lots of resume templates that you find online will suggest you include this; however, this information is redundant because clearly, your objective is to get hired for  the position you are applying for. A short personal summary of some of your top achievements and experiences  would be a much more worthwhile opening paragraph and will give the employer an insight into what you can offer them, rather than what you are after. 2) Personal information: Including personal information such as your height, weight, age, race, marital status,  number of children is not only irrelevant but also inappropriate. It is illegal for a  prospective employer to ask for this information during a job interview so why include it  on your resume? If this information does not directly effect your work performance or availability, there is no need to include it. 3) Salary: Listing your salary history or demand on your resume is disadvantageous to you and may  cause your resume to be passed over. The issue of salary is usually addressed during  interview or when the employer decides to offer you the job. Unless you are required by  an employer to include this information, leave it out. You  could also potentially close the door on the opportunity to negotiate a higher salary or receive the offer that you were after by disclosing salary information at such an early stage. 4) References: Listing your references or putting “references available upon request” on your resume  is a waste of space. Most employers will not check the references of their candidates until  they have had interviewed them. An employer will ask for your references if they are  interested in offering you a job and you should provide the information at this time. This being said, always make sure that you have up to date contact details for at least three references available if an employer were to ask for them at any point. 5) Links to your personal blog or social media sites: If you are not applying for a writing job, do not include this information. If you are  applying for a creative role, for example a web designer position, you can provide links to your professional website  with your portfolio, and this website should be separate from your personal website. Remember this, most employers are not interested in seeing pictures of you partying with  your friends or what you ate for breakfast. If you do choose to share this information, make sure that you come across as professionally as possible and have not posted anything that will harm your chances of being considered for the job. 6) Untruths: Its tempting to elaborate on your skills and experience when writing your resume, but I recommend you steer as close to the truth as possible when giving your resume a bit of a boost. Recruiters can often see right through any false statements and  will frequently conduct background checks on candidates. On top of this, can you imagine anything more embarrassing than being caught out in a lie mid-interview? 7) Typos and grammatical mistakes: Before you send out your resume, make sure that you proofread it several times and ask  other people to check it over for  you. Make sure that your contact information is accurate  or your prospective employers won’t be able to get hold of you. Moreover, a resume full of  grammatical mistakes won’t  reflect well  on you, as it may imply that you have bad attention to detail or arent taking the job hunt very seriously. 8) Images: It is inappropriate to include your picture or other clipart on your resume. Unless you are  applying for an acting or modelling job, what you look like has little or no impact on your  job. In addition to this, having images on your resume makes it appear less formal.

May Playlist Just Before Summer Hits

May Playlist Just Before Summer Hits It’s May! Yay! Who’s excited? This girl and just about everyone else in the Western Hemisphere. May is the month when we tired of any coldish weather; if you’re in school the break is near, and we all look forward to bathing suits, patio parties, baseball, and actually wanting to stay outside for no good reason other than, “it’s nice out.” But before we dive into all the summer activities, let’s make sure we’re wrapping up what is a busy time of year for everyone from finance to retail. So as we’re sliding into May, here’s a playlist for just before summer hits to motivate you to keep working hard while keeping in mind all the fun things that you have to work toward. 1. Emile Sandé â€" Heaven Emile Sandé is the best thing to come out of the British music scene since Adele. Yep, she’s that good. Heaven is a sour tale in an upbeat song that still displays her vocals and will get you bobbing your head at any occasion. Jam out to it while getting ready for work or a night out, or as you rock out to all those mundane work tasks. Also, find her entire album on Spotify and fall in love with her music. 2. Drake Started From The Bottom No matter how much I insist that Drake is somewhat overrated, the man has got it. Started from the bottom should remind you how far you’ve come this year or maybe since last summer. Random: my all-time favorite rendition of these lyrics was when Waffle House tweeted, “Started with a waffle now we here.” Maybe you could come up with your own rendition? 3. Jeremy Jordan/Smash Cast I Heard Your Voice In A Dream Do you watch Smash? Then you would have heard this amazing song. I try to follow the show but every couple of weeks I just end up powering through four episodes when I get a free afternoon or something. Anyway, just before summer hits, if you know you’re going to come across a long lost love, well, revel in this song. 4. One Republic Good Life Whatever your plans are this month and in between all the many things you might have to cross off your list, moments of gratitude should also be enjoyed. I love this song for just before summer hits because it tells you that you’re probably doing a lot better than you think and that the life you have right now might not be where you want to be but that doesn’t mean it’s not the good life. Sing it with me, “This has gotta be the good life….” Happy May everyone and you can find the entire May Playlist: Just Before Summer Hits here.

How to Find The Best Resume Writing Service

How to Find The Best Resume Writing ServiceIf you are getting tired of submitting an identical resume to all of the companies that you go to, there are companies that assist in resume writing. It is not too difficult to write a resume these days. It is the same with looking for companies that assist in resume writing.Resume writing services help individuals to come up with a well-written resume. Resume writers have the skills and expertise to effectively write and format resumes to make them appealing to the right company. Even though, it is not too difficult to write a resume, the companies that assist in resume writing would know the personal touch needed to get the best results. There are various resources on the internet that can provide you with tips and techniques to prepare a perfect resume.The companies that assist in resume writing give you their time and effort for free. They will take your resume and research it to ensure that it is suitable for the needs of the company. I n case you are wondering how they do that, they would first gather all the relevant data about you and get a rough idea of what they should use in order to put your resume on. Then, they review your resume and go through it to evaluate your candidacy. When it comes to preparing the resume, companies also take into consideration the nature of the job as well as the current demands of the industry.The next thing that they would do is to revise your resume and give it to the company you want to work for. Once you get your resume in hand, they would give you feedback and suggestions about the resume. After that, the writers would rewrite your resume keeping the standards in mind. This is another way of ensuring that your resume will be attractive and will get you hired.Resume writing companies also employ professional editors who are very good at revising resumes. A resume writer has to have the ability to edit the resume properly. The editor could give you advice on improving certain p arts of the resume.The professionals employed by resume writing companies know how to compose resumes with accuracy. Since these companies are professional writers, they could not only polish your resume, but they could also suggest ways to improve the quality of your resume. This is very important if you are aiming to get a good job. These companies can assist you in writing resumes that are attractive and professional.Resume writing services may also be outsourced by the company for a particular deadline. This helps the companies get finished with their work faster. They also have the means to handle and keep up with the ever changing market trends. People who use these services might be searching for the best resume writing company that provides free resume writing services. You can easily locate them on the internet and get a free resume writing sample or to discuss your requirements.Resume writing services have the best resume writers and they all understand how important it is to prepare a quality resume. So you can rest assured that they can help you get the best job in the shortest time possible.

Beefing Up Your Earnings When Working From Home - CareerMetis.com

Beefing Up Your Earnings When Working From Home If you’re one of the people joining the increasing industry of working from home across the internet, then you may already be happy enough with what you earn.The startup costs are low, as most of us already have a home, computer, and internet connection, and legitimate online income sources aren’t as low-paying as many expect them to be. But if you want to beef up your investment potential, have spending goals, or just want more security, you can always find a little bit more cash.Here’s how you make sure that your at-home endeavors are giving you the best financial route possible.Photo Credit â€" Pexels.com1. Find the most lucrative roles for your skillsevalIf you’ve decided you want to work from home but you haven’t started yet, it’s worth taking the time to consider where you’re going to put your time and your efforts.Depending on your skills, there are some roles that are much more in demand and lucrative than others.For instance, looking at the top paying freelance careers, you might be inclined to take your writing skills and put them not into localization or teaching services, but rather in the growing market of content marketing. Find the most lucrative outlets for your skills.2. Spot the legitimate side-hustlesBeyond the fact that startup costs are low, working from home takes a lot less time out of the day than working in a traditional environment.This is especially true if you work on a deliverables model and often find times where you have no extra work. Finding online side-hustles that legitimately offer cash can be a great way to beef up your earnings.Here’s a list of legitimate work from home jobs from SurveysSay.com that you can add to an already growing freelance career. In the past, people might have thought that earning money online was little more than a pipe dream, but it’s possible to make it from a variety of sources nowadays.You can diversify how you spend your time, making money on the side in the time it takes for you r main career to grow.3. Document the journey Photo Credit â€" Pexels.comevalFreelancing, sub-contracting, or running your own business from home can be challenging, and new at-home workers can use a lot of advice and help on setting out on the right path.Many people are starting to share their experiences and advice through blogs. But running a blog gives you a chance not only to blaze the trail for others following your lead but to monetize it, too.For instance, if you’re running a blog to help other freelancer graphic artists find their feet, then a marketing or referral partnership with a design software producer makes sense both for your finances and your audience.4. Keep building that brandYou should always focus on building the brand and the leads of the main venture, as well. The blogs mentioned above can help you do that, but theundercoverrecruiter.com states the importance of building a personal brand as a freelancer beyond that.evalNetwork more, find more potential wor k opportunities, become a trusted and respected voice in your field. These will all lead to more work and the ability to raise your prices as the value of your work also rises.Working from home is much more convenient than working in a traditional work environment, there’s no doubt about that.But if you want to keep your earnings growing, you have to keep growing the efforts you put in as well. The tips above can help you get a start on that.

The Entry Level Job Hunt - What is Your Weapon of Choice - CareerAlley

The Entry Level Job Hunt - What is Your Weapon of Choice - CareerAlley We may receive compensation when you click on links to products from our partners. Hunting is not a sport. In a sport, both sides should know theyre in the game. Paul Rodriguez Job Hunting. Are you in the game or watching from the sidelines? You need to be fully in the game and armed with the right tools if you expect to get a job, its tough out there. Entry level jobs are one of those good news, bad news topics. The good news is that entry level jobs are fairly inexpensive for companies so they are more likely to add these positions. The bad news is that they are fairly inexpensive (as in you wont get paid as much). But lets be honest, the big bucks tend to come later in your career and this is all about getting your foot in the door (both feet would be even better). We start with one relevant article about protecting your online image (hopefully not too late for you), the rest are job search resources. How To Manage (and Protect) Your Online Reputation This article is from Forbes.com and covers the online reputation issue. When most of us are growing up, the last thing we think about is working (as in a full time job after college), so maybe we dont spend as much time on our image as we should. Besides the usual Google yourself, there are other things that you should consider. This article covers the topic as well as providing additional relevant links. @Collegejobs Their tag line is pretty funny (but true) Because College Kids Need Cash Too ;-). The main page has tabs at the top for functional rolls (like Retail and Marketing) as well as links for Internships and Summer. Above this is a very basic search tool. Below the tabs starts the actual listing of jobs which indicate if they are full time or part time. The right hand side of the page has listings by location. There were over 2,900 job opportunities when I checked the page. ROCS (Responsible Outgoing College Students) Another search engine, ROCS has tabs at the top for Students/Grads, Internships, Find a Job and more. You can sign up for a monthly newsletter or scroll down to the jobs, which are sorted by function and indicate if they are full time or part time. At the bottom of the page you can click links for the main functional categories. National Society of Collegiate Scholars (NSCS) In addition to a number of other services, NSCS has a careers page that can help you in your job search. The main part of the page (center right) has links (with overviews) for Careers, Internships, Career Networking and Graduate School. There are some related items on the left hand side of the page. Job Links Databases This list is from Franklin Colleges Student Services and provides a list of resources for college grads and entry level job seekers. The list includes job banks, career resources, college job search, government resources and more. Good luck in your search. Visit me on Facebook

Why creating a bucket list is important and how to do it! - Hallie Crawford

Why creating a bucket list is important and how to do it! A couple of years back a wonderful movie called The Bucket List was released starring Jack Nicholson and Morgan Freeman. It was the story of two friends who were getting on in age and decided to do everything that they had wanted to do all of their lives but never had gotten around to do.   The name was based on the humorous fact that they wanted to do all of those things before they “kicked the bucket”, or passed away, from old age. Since that time the term “Bucket List” has become ubiquitous for putting together a list of things to do before you die. While it may sound a bit frivolous or silly, creating a bucket list is actually an endeavor that psychologists will tell you is very good for a person’s mental health. The reason why is not exactly easy to explain but I’ll give it a try. As a person gets older they can sometimes have resentment, anger or regret that they never did all of the things in their life that they had dreamed about. This might include things like “going to Paris”, “kayaking down the Colorado River” or “learning how to sail”. Not having done these things can sometimes, even if a person has been successful in their life and their career, leave them with the feeling that their life has been unfulfilling, unrewarding or “empty”.   These are negative sentiments that can adversely affect a person’s health. That being said, making a Bucket List is a great way to allay those negative feelings as well as put those wants and dreams onto a big “to do” list.   Once there, and if financially feasible, a person can start actually doing and experiencing the things that they have been dreaming about their whole life. For example, if you have always wanted to learn how to do ice carvings, seeing it on your Bucket List may be just the impetus you need to research “ice carving” online and find a place or a professional ice carver that’s willing to teach you.   The same thing can be said for practically any skill that you might want to learn including cooking, learning a new language, learning how to sew, learning how to write a book, etc. Creating a Bucket List is a great way to “see” your dreams on paper and start making them a reality.   For many people just making their list is cathartic and can help to put their mind and their thoughts in a better place.   Making a Bucket List with your spouse or significant other can also be a great way to get to know each other better. Indeed, some of the things that you find out about each other might be quite surprising. In terms of creating your Bucket List, there’s really no set rules.   Whether you want to use pen and paper or write your Bucket List items into your tablet or smart phone, what you do is simply make a list of everything that you’ve always wanted to do, see, create or experience.   Some people use a numerical system to denote how important an item on their Bucket List is.   For example, “seeing Paris” might be number 7 on their list while “learning to speak Italian” might be number 1. No matter what you do, remember that there is no need to hold back when you create your Bucket List. Anything that you’ve ever wanted to do or experience should go on to your list, even if you may not be able to actually do it.   While it may take some time and effort to cross the “big” things off of your list, if you have a number of “small” things on there that you can check off as you do them you’ll find that your Bucket List, and making the things on that list happen, can be a thoroughly enjoyable and highly rewarding experience. and  Katie Weiser Encore Career Coaches P.S.  Is your clock ticking towards retirement? Check out our  Encore Career Coaching  services to help you define your life â€" on your terms.